Optimizing artwork for large format printing
A creative and bold graphic theme can elevate an event into an experience that not only sounds good, but also visually looks just as appealing. Festivals such as Lollapalooza, Hot 97 Summer Jam, Made in America and Boston Calling have created a tight unity between their brand and their performers by using dynamic artwork and cohesive, cross-application graphical themes.
Brainstorming possible ideas, selecting a festival theme, and then executing all of the graphic work for an event can be an impressive task. (As a graphic designer myself, I understand the pains and stress of this process!) The last thing you want is to end up with production issues with your submitted artwork, sometimes only days before your event.