New York City’s SIR Stage37 recently hosted a fashion show for Adidas’s trendy NEO Label line of products. Celebrity style icon for the brand Selena Gomez was in attendance. The NEO Label brand is a mix of sporty and casual clothing and footwear designed for teens and young adults. Mountain Productions set up the staging for the fashion event, providing a unique solution that was brand focused and customized for NEO.
The equipment provided for the show included:
- • Custom 3-level scaffold structure
- • Perimeter scaffold wall
- • 3-tiered press riser/FOH
NEO Label was aiming for an “industrial” look and feel for the show. The 3 level scaffold structure was a great solution, and also provided a unique way to showcase NEO’s models who walked the structure as their runway. Mountain installed custom stair sets to connect each level. The resulting show was a successful display of a fresh and stylish brand in a non-conventional way. The photos below are taken from during the setup of the show.
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- Inside SIR Stage37 with Adidas NEO
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- 3-tiered press riser
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- Custom wood flooring was laid out with the scaffold structure
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- A view of the scaffold structure that served as the fashion show’s runway
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- Another view of the press riser
Mountain Productions would love to help you customize a staging solution for your event.
Please call us at 570 826 5566 or visit our website to learn more about Mountain’s capabilities.
